About KNAKRD

Before I met Natalie, I thought activewear was simple. You bought black leggings, you wore them, and that was it.

Then I started paying attention. Natalie trains most mornings, and for years I watched her get ready in gear that let her down. She'd pull a waistband up between every set. Some pairs looked great on the hanger and went see-through at the bottom of a squat. She had a drawer full of leggings she'd given up on. I had no idea that moment at the bottom of a squat existed, the one where you stop thinking about the lift and start wondering who can see through your leggings.

I'm a bloke running a women's activewear brand. I'll never wear a sports bra or feel a waistband roll halfway through a set, and I know it. That's why Natalie has the last word on everything we make. She's our fit model, the first person to complain about a sample and the one who signs it off. If she won't wear it, we don't sell it.

When we looked at what was already out there, most of it was either covered in logos or thin leggings in a hundred colours. Natalie wanted something she could train in, then wear to get a coffee after and still feel put together. That's what we try to make.

Every colourway gets squat-tested before it goes on the site, the pale ones included. If you're between sizes, size up.

She's my wife now. Whatever you order from us, she checked it first.

Aidan
Founder, KNAKRD