Privacy Policy

PRIVACY POLICY

Knakrd Apparel
Last updated: 20 January 2026

This Privacy Policy describes how Knakrd Apparel (“we”, “us”, “our”) collects, uses, stores, and discloses personal information when you visit or make a purchase from knakrd-apparel.myshopify.com (the “Site”), interact with our marketing communications, or otherwise engage with our services.

This policy is intended to comply with the Privacy Act 1988 (Cth) and Australian Privacy Principles, as well as applicable international privacy laws including GDPR, CCPA, and electronic marketing regulations.

1. PERSONAL INFORMATION WE COLLECT

We collect personal information that you voluntarily provide to us and information collected automatically through your interaction with the Site.

A. Device & Usage Information

Examples:

  • IP address

  • Browser type and version

  • Device identifiers

  • Time zone

  • Cookie and pixel data

  • Pages viewed, products viewed, search terms, and interaction behaviour

Purpose:

  • To operate and optimise the Site

  • To analyse usage and performance

  • To detect fraud and security risks

Source:

  • Automatically collected via cookies, pixels, tags, log files, and analytics tools

Disclosure:

  • Shopify

  • Analytics and advertising partners

B. Order & Account Information

Examples:

  • Name

  • Email address

  • Phone number

  • Billing and shipping address

  • Payment details (processed securely via third-party providers; we do not store full card details)

  • Order history

Purpose:

  • To process transactions

  • Fulfil orders

  • Communicate about purchases

  • Prevent fraud

  • Provide customer support

Source:

  • Collected directly from you

Disclosure:

  • Shopify

  • Payment processors

  • Shipping and fulfilment partners

C. SMS & Marketing Information

Examples:

  • Mobile phone number

  • SMS opt-in status

  • Marketing preferences

  • Interaction with SMS messages

Purpose:

  • To send transactional SMS messages

  • To send marketing SMS messages where consent has been provided

  • To send abandoned cart reminders via SMS

2. SMS MARKETING & DISCLOSURE (IMPORTANT)

By opting into SMS communications, you consent to receive recurring automated marketing and transactional text messages from Knakrd Apparel at the mobile number you provided.

Key SMS Terms:

  • Message frequency varies

  • Message & data rates may apply

  • Consent is not a condition of purchase

  • You may opt out at any time by replying STOP

3. SMS ABANDONED CART TRACKING

Our Site uses cookies, pixels, and similar technologies to track items added to your shopping cart, including when a cart is abandoned.

This information may be used to:

  • Determine when a cart has been abandoned

  • Send reminder messages via SMS or email, if you have opted in

Example disclosure:
“Knakrd Apparel uses cookies and similar technologies to track items added to your shopping cart, including when a cart is abandoned. This information is used to determine when to send cart reminder messages via SMS or email.”

4. COOKIES & TRACKING TECHNOLOGIES

We use functional, performance, analytics, and advertising cookies to operate and improve our Site.

Cookies may be used to:

  • Remember preferences

  • Enable checkout functionality

  • Track browsing behaviour

  • Support marketing and retargeting campaigns

You can manage cookies through your browser settings. Blocking cookies may affect site functionality.

5. THIRD-PARTY DATA SHARING

We may share personal information with trusted third parties solely for legitimate business purposes, including:

  • Website hosting and e-commerce (Shopify)

  • Payment processing

  • Shipping and logistics

  • Analytics and advertising platforms

  • SMS and email service providers (e.g. Klaviyo)

SMS DATA EXCLUSION (CRITICAL)

Text messaging originator opt-in data and consent will not be shared, sold, rented, or disclosed to any third parties.

6. LOCATION DATA

We may collect general location information derived from IP address or device settings.

This data is used to:

  • Improve site performance

  • Prevent fraud

  • Deliver region-appropriate content

We do not collect or store precise GPS location data.

7. BEHAVIOURAL ADVERTISING

We use your information to provide personalised advertisements via platforms such as Meta, Google, and TikTok.

You may opt out through:

8. AUTOMATED DECISION-MAKING

We and our service providers may use limited automated processes to:

  • Detect fraud

  • Prevent unauthorised transactions

These processes do not produce legal or similarly significant effects on you.

9. DATA RETENTION

We retain personal information only for as long as necessary to:

  • Fulfil legal obligations

  • Provide services

  • Resolve disputes

  • Enforce agreements

You may request deletion of your personal data, subject to legal requirements.

10. YOUR RIGHTS

Depending on your location, you may have the right to:

  • Access your personal data

  • Correct inaccurate information

  • Request deletion

  • Withdraw consent

  • Opt out of marketing communications

To exercise your rights, contact us using the details below.

11. MINORS

Our Site is not intended for individuals under the age of 16. We do not knowingly collect personal information from minors.

12. DO NOT TRACK

We do not alter our practices in response to “Do Not Track” signals due to lack of industry standardisation.

13. CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time. Changes take effect immediately upon posting.

14. CONTACT INFORMATION

For privacy inquiries, complaints, or data requests, contact:

Email: knakrdapparel@gmail.com
Location: Australia

If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC).